The 308 appeared last year. I bought my 307 in February and at that time there was almost no mention of the new model. When I mentioned it to the dealer he said it wouldn't be out till this year, so it smacks of desperation that it was raced out into showrooms pdq.
I don't know whether it's a good car, but I like my 307 and I wish Peugeot well. The first pictures I saw of the 308 looked great, but the marketing photos they've been using for their UK advertising campaign are rubbish. The car looks like a black lump almost indistinguishable from the 307.
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