Judging by Aldi and Tesco, there seems to be a trend to having from-concentrate fruit juices in the fridges and not-from-concentrates (NFCs) on the open (a.k.a "ambient") shelves. I quite like Aldi's 750 ml NFCs, and it's good that they don't take up fridge space at home until they're opened. Tesco have started stocking Eager ambient NFCs - I've tried the grapefruit and I'm not that keen.
But what's with stacking the cheapo juices in the chiller cabinets? It must just be to mislead the punters into thinking they're getting something they're not.
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