Improved :(

We had Aldi's frozen lamb shanks for tea tonight. A good product, but somehow not as good as I remembered it. Putting the box into the recycling bin, I spotted the words "Improved Recipe" and I understood. In the shopping context, eight times out of ten "improved" means exactly the opposite. People who buy products buy them because they like them, not because they nearly like them. About the only decent Johnsons baby product was their baby-bath but then they went and changed it and we had to go back to Infacare.

My wife gets more upset about this than I do: she really resents it when her favourite household and toiletry products are suddenly changed. If only there'd been a warning, we could've bought in a couple of years' supply of the original product...